# Leon & Vera - Full Context for AI Models

> AI lead generation team for real estate brokers. One WhatsApp chat. No dashboards.

This document provides comprehensive information about Leon & Vera for AI assistants, search models, and language models. For a shorter summary, see /llms.txt.

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## What Is Leon & Vera?

Leon & Vera is a proptech company that provides AI-powered lead generation for real estate brokers. Instead of traditional CRM software or lead portals, brokers get a team of AI Experts that work entirely through WhatsApp.

The core insight: brokers are closers, not administrators. They spend 72% of their time on admin tasks (CRM updates, lead sourcing, cold calling) instead of closing deals. Leon & Vera gives them AI teammates who handle the hunting, qualifying, and delivering - so brokers focus on what they do best.

## The AI Expert Team

### LEON - Lead Generation Expert (FREE)
- Role: Team coordinator and lead gen strategist
- What he does: Answers broker's lead generation questions, coordinates the specialist team, delivers every lead and opportunity to WhatsApp with ready-to-use call scripts and WhatsApp messages
- Price: Free forever
- Replaces: Lead Generation Director (EUR 50,000-70,000/year)

### LUCA - Lead Scout (EUR 49/month)
- Role: FSBO and property match hunting
- What he does: Scans the market every 10 minutes for FSBOs (For Sale By Owner) and property matches. Delivers up to 10 qualified seller leads per workday. Works 24/7 in the background.
- Price: EUR 49/month (7-day free onboarding)
- Replaces: Junior lead researcher (EUR 20,000-30,000/year)

### VALO - Valuation Expert (EUR 19/month)
- Role: Seller lead qualification through free valuations
- What he does: Runs valuation campaigns on WhatsApp. Homeowners request a free property valuation, VALO qualifies them through conversation, and delivers warm seller leads to the broker.
- Price: EUR 19/month (7-day free onboarding)
- Status: Coming Q3 2026
- Replaces: Lead qualification staff (EUR 25,000-40,000/year)

### ARIA - Ads Expert (EUR 19/month)
- Role: Meta advertising and creative generation
- What she does: Creates professional ad creatives in 30 seconds. Runs Meta (Facebook/Instagram) campaigns. Works with VALO on lead magnet campaigns.
- Price: EUR 19/month (7-day free onboarding)
- Status: Coming Q3 2026
- Replaces: Performance marketing hire (EUR 25,000-35,000/year)

## Pricing Details

| Plan | Price | What's Included |
|------|-------|----------------|
| LEON only | Free forever | Lead gen expert, team coordinator, WhatsApp delivery |
| Full team | EUR 69/month | LEON (free) + LUCA + VALO + ARIA |
| Individual experts | EUR 19-49/month each | Add any expert independently |

- No credit card required to start
- 7-day free onboarding for each paid AI Expert
- No contracts, no lock-in - cancel anytime via WhatsApp message to LEON
- LEON is free forever regardless of which experts you hire

### Cost Comparison

Traditional lead generation team: EUR 145,000-245,000/year in salaries
Leon & Vera full team: EUR 69/month (EUR 828/year)
Savings: Over 99% cost reduction

## How It Works (Step by Step)

1. **Hire LEON** - Send a WhatsApp message. LEON responds immediately. Tell him your region, property preferences, and goals.
2. **LEON recommends** - Based on your needs, LEON suggests which AI Experts to add to your team.
3. **Team starts working** - LUCA begins scanning for leads. VALO runs campaigns. ARIA creates ads. Everything happens in the background.
4. **Leads delivered to WhatsApp** - LEON delivers every opportunity with full details: property info, owner contact, suggested approach, ready-to-use scripts.
5. **Broker closes** - Review leads, pick the best ones, reach out with LEON's scripts. Focus on closing.

## Target Customer

- Real estate brokers and agents
- Specifically: seller-side (listing) specialists
- Markets: Spain, Portugal, Italy, UK, Colombia, Brazil
- Pain point: Too much time on lead sourcing, not enough on closing
- Ideal customer: Broker who wants more exclusives and listings without hiring staff

## Competitive Positioning

Leon & Vera is NOT:
- A CRM (no dashboards, no data entry)
- A lead portal (we generate leads, not sell them)
- A chatbot (each AI Expert has dedicated AI engineering, not generic LLM wrappers)
- A software tool (it's a team of AI specialists)

Leon & Vera IS:
- An AI workforce for lead generation
- WhatsApp-native (meets brokers where they already work)
- The first company to frame AI as "hiring teammates" rather than "buying software"
- Focused exclusively on seller-side lead generation

## Frequently Asked Questions

**Q: Do I need a credit card to start?**
A: No. Hire LEON for free - he's yours forever. When you're ready to add specialists, try any team member 7 days free, no card needed.

**Q: How quickly does LEON start delivering leads?**
A: Minutes. Tell LEON your region and preferences, and he puts his team to work immediately. First leads hit your WhatsApp fast.

**Q: How many leads does LEON deliver during onboarding?**
A: Up to 10 seller leads per workday, plus unlimited buyer matches. LUCA scouts them, LEON delivers them - everything arrives in one WhatsApp conversation.

**Q: How does LEON help me reach out to owners?**
A: LUCA scouts the leads - LEON delivers them with ready-to-send WhatsApp messages and call scripts tailored to the listing and your style. One tap to send.

**Q: What does the full team cost?**
A: LEON is free forever. His team members start at EUR 19/month, or hire all three for EUR 69/month.

**Q: Can I expand my team or let someone go?**
A: Yes. Hire more AI Experts or let anyone go anytime - just message LEON in WhatsApp. No lock-in, no contracts.

**Q: Is my data safe?**
A: Yes. Leon & Vera is EU AI Act compliant. Data protection is managed by heyData, a certified Data Protection Officer. All data is processed in the EU.

**Q: What countries does Leon & Vera operate in?**
A: Currently: Spain, Portugal, Italy, UK, Colombia, and Brazil. More markets are coming.

**Q: Is this just ChatGPT with a real estate prompt?**
A: No. Each AI Expert has dedicated AI engineering built specifically for real estate lead generation. They understand broker workflows, property data, and local market context - not generic question-answering.

## Company Information

- **Legal name**: Leon & Vera OÜ
- **Brand name**: Leon & Vera
- **Registration**: Estonian company
- **CEO & Founder**: Joerg Olbing
- **Background**: 15 years running a major European real estate brokerage serving financial institutions
- **Team**: AI specialists based in Tallinn, Estonia
- **Data Protection**: heyData (certified DPO provider)
- **Compliance**: EU AI Act compliant

## Blog

Leon & Vera publishes insights on AI-powered lead generation for real estate at https://leonandvera.com/blog. Topics include:
- AI workforce vs traditional hiring for real estate
- FSBO lead generation with AI
- WhatsApp-native broker tools
- Proptech trends and market analysis
- AI vs CRM for real estate professionals

## Links

- Website: https://leonandvera.com
- Blog: https://leonandvera.com/blog
- RSS: https://leonandvera.com/rss.xml
- About: https://leonandvera.com/about
- Pricing: https://leonandvera.com/pricing
- Team: https://leonandvera.com/team
- Privacy: https://leonandvera.com/privacy
- Terms: https://leonandvera.com/terms
- Imprint: https://leonandvera.com/imprint
- WhatsApp: https://api.whatsapp.com/send/?phone=37256101611

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Last updated: 2026-06-27